Dental Marketing: Keeping the base of potential customers.

Most likely, you are giving some ad, thus attracting visitors and, accordingly, pay for them to come to you. If you don't collect the contact details of the people who had somehow come to you, but haven't yet become your customers, in fact you are throwing money away.

For example, a person calling your dentistry. In fact, many of those who call you or comes to your site, won't visit you coming days for different reasons. Firstly, the person may have non-urgent problem, there is no toothache. Secondly, a person may not have enough money at the moment, but he is planning, for example, put a crown on wages and therefore now call dentistry and find out where, what, how much it costs and other information. If people call you, then they have some interest. However, if you don't take their contact details, then after the time when the issue of customer visits to the dentist will be relevant, the likelihood that it will come to you, unfortunately, is very small.

This is no big deal. Simply exchange the customer's data on something valuable for him - give him something in return. If you get creative, you can find lots of ways to get contact information, and even so the people will be happy to provide them.

You can arrange a lottery. For example, once a month to play a certificate for a certain amount or some services. It is also necessary to make regulations that will need to talk to the receptionist, for example: "Leave your name and phone number, we held monthly drawing among all those who are called to our clinic. You can win a certificate and use it in our dentistry. You just need to leave your name and phone number, we will call you back if you win."

If your clinic has a website, then it is possible to place a banner containing, for example, as follows: "Register to submit your e-mail / phone number, and you'll get a coupon of 10% discount (or by a certain amount) on first visit ". Make a bright banner for attraction visitors' attention.

These techniques allow you to create a database of potential customers that will grow over time. Potential patients at any time can become real.

Keep in mind also the following. To attract people you put money into advertising. If they got in touch with you, but didn't leave contact information and for some reason didn't come, then the next time again for their involvement you have to spend money on advertising again. If you have an email address or phone number of the person, the notice of the actions will be much cheaper.

The main objective in this case is to turn a potential client into real one, motivate it to the first visit or the first purchase. There is a statistics according to which the sale of 80% of cases is carried out for 6-7 minutes contact with the person.

Even if it turned out that your potential customer leave your contact information, you haven't appeared either in a month or six months, don't stop working with him. Continue to remind him about the existence of your dentistry periodically. As soon as he will have a need for dental care or have someone from his close encounter any problems with your teeth, the first dentist who comes to his mind, it will be yours!

In the next article: Dental Marketing: Increase downstream patients. Front-end- and back-end-products