Dental Marketing: check your dental clinic as a "Mystery shopper"

So you have already made a number of various regulations for your employees. There is a reasonable question: how to check whether the head of guidance? Of course, your doctors and receptionists can assure you that "everyone is doing, as it is written," and you may even hear themselves as they "point to" follow these instructions. But where is the guarantee that they are doing the same when you are absent? The solution of this problem is very simple.

You need to invite a "mystery shopper." How to do it? Firstly, there are companies who do this professionally. Specially trained people visit your dental undergo any procedures, and give you a report after a (when a call to the clinic as quickly they responded, how easy is it to find your dentistry, what was the level of service, and so on).

Secondly, you can negotiate with friends, who haven't been to your clinic so that they used the services of dentistry and later described his impressions. Moreover, make it as a rule: make such experiments about once a month.

There is a technology with the "mystery shoppers" Proclaim the staff that you have entered into an agreement under which "mystery shoppers" will come to the clinic twice a month and report on how it went, how doctors and receptionists behaved, tell you about the system recommendations. The information that you pass regular inspections, will encourage employees to perform perfectly all the rules.

You can make a bonus or premium for the employees for their good work. If you'll get the negative feedback, it is necessary to carry out the relevant work with the staff. Most importantly, you are working with the results of such inspections.

For maximum effect you have to check "Mystery shopper" by yourself. Think in advance about questionnaire for him, which indicates the main points that need to be addressed. Make it sure he didn't miss any detail.

We wish you success in your business!

In the next article: Dental Marketing: "Keeping the base of potential customers"