Bonuses for patients. Package of services. Gift Certificates

Do you like to receive gifts? We are sure that most people will give positive answer. We are sure your patients are among such people. That is why customers return to you again, make them gifts and special offers with a variety of bonuses. There are two types of bonuses: the declared ones and undeclared. Stated bonuses stimulate person to use some service, undeclared ones are designed to bring about positive emotions.

Here is an example of the first type of bonuses. A man came to treat the teeth, and you say: "We invite you to make ultrasonic teeth cleaning. In addition, we have special offer for this service if you use it, you′ll get as a gift ... "It may be a little bonus like liquid mouthwash or dental floss or some inexpensive service in your dentistry.

Undeclared bonuses are designed to create a WOW-effect when the person must experience a pleasant surprise. Think of what you can give. Let it be, for example, souvenirs with the logo of dentistry. These bonuses are aimed to create the most pleasant experience of visiting your clinic. If you give the patient a pen with your logo, then, when he will use it, people might be interested in where it had, and this way people unknowingly make your dental advertising. Analyze what it will require cost, it is clear that the cost of these bonuses should not be high.

Most likely, there are some services in your dentistry that aren′t popular among the patients. On the other hand, some services provide you with the basic client flow (eg, treatment of caries with anesthesia). To increase the average check, as well as increase demand for the unpopular services, you can combine several services in one package. Take one of the most popular procedures such as the treatment of caries, add it to the ultrasonic teeth cleaning and consultation of periodontist. If you purchase these services separately, it will be much more expensive than to buy their package. However, the price of the package should not be so high to motivate patients. Of course, you lose a little by making a similar offer. However, since you are selling is not a one service, but three, you earn more. Perhaps these two additional services would never have acquired to patients, but in one offer patients will give them. It is likely that in future the client will testing these new treatments and would be interested in doing them regularly.

Another product for up-sell are gift certificates. They give the right to receive goods and / or services in an amount equivalent to the face value of the certificate, or the right to receive that service, which is specified in the form of gift certificate. It is clear that they will buy a small number of people - the certificate is quite specific. On the other hand, they won′t bear profit if they aren′t existing.

You can offer to buy these certificates to patients, such as their parents or relatives. Tell them the value of such an acquisition: very often people can′t plan in the budget the cost of dental care and dental problems already. So you entice customers to take care of their loved ones.

It is also important, how you sell certificates. There should be spelled in the rules on the up-sell out how and what to offer. You can make a certificate for a certain amount and sell it at a discount. In other words, ask the customer to purchase a gift certificate denominations of $ 1,000 for $ 900. So the patient is able to save some money, and you will increase your average check for a long time is bound the man to your dentistry.

In the next article: Dental Marketing: Sell a letter to the patient for expensive Services