Increasing the average bill for dental services. Sell more.

Of course, we are not talking about drilling a patient as much as possible and treating tooth decay where it is not a need to do it. We are talking about the possibility to enter in dentistry passes for treatment of caries. If a person is not engaged in his teeth for a long time, the one-time treatment of 8-9 teeth can become quite tangible for him from a financial point of view. Therefore, as an expression of care you can offer the customer to purchase a subscription for the treatment of caries, which would save him a lot of money. If he will have problems with teeth in future, he won’t have to worry where to find money for another visit.

You can offer different subscriptions (six months, one year), and different names of services (dental care, professional cleaning, various periodontal procedures).

We recommend you to consider such subscriptions carefully, there is no need to invent anything or copy the practices of other dentists. Subscriptions must be formed on the basis of statistics of your company: what services are the most popular, which ones people enjoy complete and so on.

You can immediately get a double benefit by using these subscriptions. First, a patient at the same time spends large sums of money than he could leave behind the usual visit. Secondly, your customer is permanently "attached" to your particular dentistry, it is unlikely then he will move to a competitor.

We can assume that your doctors and administrators sometimes run up-sell, but they do it somehow intuitively: if they want to do it – the do it. To make up-sell really works, you need to strictly regulate the way employees will carry out up-sell. We recommend making clear rules to approximate the text, and each of your employees must know the document.

Remember: you don’t control everything you don’t commit.

At the end of the day the administrator delivers a report that notes how many people signed up for additional services and what services they mostly choose. The report also indicates whether the patient is informed by doctor about the offers, and which doctor informs most of all. You can even plan for up-sell to the entire staff for exceeding that rely bonus. This is undoubtedly an incentive for more active sales of services among your employees.

In the next article: Increasing the average bill for dental services: Bonuses for patients. Package of services. Gift Certificates