Regular communication with the patient

Dental managers make a serious mistake because they don’t use the potential which is hidden in the contacts base. Earlier we talked about how to wake up "sleeping" patients and how control the timing of the required procedures. Now we consider the question, in what other way you can communicate with your patients.

You must often remind to people not to forget about the existence of your dentistry. First of all, you need to inform patients about all offers you spend. Of course, there is a possibility that they currently don’t need your service, but each client has friends and relatives, and most likely, there is someone who needs to visit a dentist.

We also offer to congratulate your customers with a variety of holidays: birthday, Christmas and so on. Any person will be glad to get congratulations with his birthday. In addition, give the customer some nice gift that he can use, for example, a good discount or some useful preventive procedures free of charge for two weeks.

Don’t be afraid to annoy the customer. The person had left contact details, so he gave his consent to the fact that you sent him some information. His right is to take advantage of your offer or not, but the most important thing that he remembers about your company.

When a person will need to apply to the dentist, your clinic will arise in his head first. it is because you have constantly remind about yourself. If you didn’t, perhaps, he would have long forgotten about you. So do not be afraid to communicate with customers.

If we consider the communication with patients via e-mail-mailing, you should note a few important points. What to write in emails? First, the information must not only be advertising, but also useful for the customer. It is appropriate to do three blocks of each letter.

1. The first block is useful and interesting information: tips on oral care, the news of advanced technologies in dentistry, some interesting findings.

2. The second block is information about your dentistry. Be open - people like it. Celebrate the birthday of dentistry, held promotional event took place moving into a new office - just share a few photos. People don’t like to read dry press releases, promotional articles, in which a lot of self-congratulation. Keep simple with your customers.

3. The third block is the advertising information. However, not just advertising, but really interesting proposal, preferably with a time limit or number of services encourages customers to call, go to the site, to write a letter of reply at the moment. Don’t forget about the frequency of contacts. If the customer doesn’t hear about you, you lose up to 10% of the customer base every month.

You may find this bold and unacceptable, because the customer can get bored with permanent ad. However, if the information you send is interesting and useful, your patients will expect you to such messages. Write to the people what they want to read, and success is guaranteed.

In the next article: Techniques to increase dental services sales: the next day call