Discount system in dental office. Discount cards

Typically, the following types of discount cards are:

• discount card with a certain fixed discount;

• discount card, on which the internal account of the patient is charged a certain percentage of the money that you have to spend. They can be used at the next visit;

• discount card with discount system.

You can choose any of these types of cards for your dentistry. However, based on our experience, we can say that the best is the card with discount system. These cards have two main objectives: first, to make sure that from the variety of your city Dentistry patient is addressed to you. In your clinic more interesting to go to him, because he expects that you will spend a little less money than your competitors. Discount even 5% is a little, but nice bonus. Second, cards with discount system are powerful motivator to visit you often and spend more. The patient sees, the more money you have left it, the more it becomes a discount. Of course, one can’t treat teeth permanently, but knowing that he is increasing the discount, it will give a discount card to friends and family, thereby attracting to your dentistry more and more new patients. When a person has accumulated as a result of a substantial discount in your particular dentistry, he won’t have a reason to move away from you to competitors.

When the discount is not initially large, for example 15%, and it is necessary to "earn" it, an element of the game begins, there is a healthy excitement, there is interest.

We suggest you to use other effective techniques to increase average bill. Introduce dental savings discount cards and make them of different status. For example, for person you have spent $ 1000 give a silver card, on which he can get 5% discount. If the amount paid for dental service reaches $3,000, then you change the card to a gold one with a 7% discount. Platinum card comes from $3,000 and the discount will already be 10-12%.

Let's talk about what cards do better. Of course, you can make ordinary cardboard cards, such as business cards and manually specify how many patients spent during each visit. Surely you can see for yourself all the shortcomings of this approach: one can easily get confused constantly disputes will arise. And the status of your dental clinic will immediately go down with cardboard discount cards.

If you decide to implement discount cards, don’t skimp on this. Discount card is the face of your dentistry. Think carefully about everything: how it will look, in what case you will give it, with the help of some computer programs will keep a record of the amounts that you know when it's time to change the patient card. Don’t sell your discount cards: there is no reason for that. The best option is to give these cards to each patient during the first visit.

Don’t call it ”discount card“, create something interesting. It's one thing when a person receives a simple discount card, and quite another when he is handed a "card of honorable customer." So you will emphasize the importance of this particular person for your dentistry. And just such a card is much more pleasant to hold.

In the next article: Discounts in dental practice. Special Offer for regular customers. Bonuses.