Creating a stream of customers come again and again to your dental clinic

Every dental clinic, whose CEO want to prosper, has its own customer database. You still don’t have database of your patients? Start to do it right now! After all, the client database is the ability to get in touch with all your patients constantly. You may ask: "Why should I call again to patients? I will bother them."

There are researches in which it was proven that sell the product or service to customers who bought once from you is in 7 times cheaper than the newcomers. You don’t need to re-attract customers, who already use your services, but you need only remind him about you.

Patients, who visit your clinic, know what to expect from you and trust you more. So you have to sell them the service, make sure that among the many dentists offices of the city they chose your, and it requires much less effort.

There is no need to collect some very sophisticated database: don’t ask patients to write their address, place of work, home phones. It is most importantly for you to get the name of your client and the phone number. If you want to work with him more closely, you can also ask for an email address.

When you’ll start sending emails, SMS messages and call patients from your database, you’ll notice than within the next 3 months your profits will increase at least at half.

The customer base is your gold mine. Today many clinics have such bases, it is mainly determined by the specifics of the work, and every patient has a medical card, but only 10-15% uses these bases to work with patients, which is very little. And not many clinics use these bases in a right way.

Why many patients don’t come back to you after the first visit? The main reason is because they just forget about you. Thus, it is necessary to build up a system of reminders about yourself. There are three main ways to prevent the client to forget about your clinic.

You can send SMS to your customer base. This SMS must contain some very tempting offers of discounts, bonuses, information about any promotions and sweepstakes. The offer, which you suggest in the SMS should be very attractive to the client that he simply could not enroll you at the reception on the same day.

In addition, a proposal must be limited in time. For example, the promotion is valid only for one week. Don’t make for customers the illusion that they can take advantage of the offer at any time.

The message should contain a statement to the effect; your client should be immediately clear that he needs to do to use this favorable offer. Be sure to include in the message: "Call tel. 555-5555 to make an appointment "," Come to us at... "

You can also use the SMS-sending to communicate with clients by different reasons: for congratulations with his birthday, Christmas and so on. Such messages are always uplift, and the client gets the impression that you remember about him and care.

Proper distribution of e-mail should not be purely advertising. If you will offer your services to the client in every letter, he quickly tired of this aggressive ad, and refuses it. However, the most important thing is trust your dentistry had diminished. After all, a person may give the impression that you are considering it only as a source of profit.

Therefore, e-mail messages have to be interesting and useful. Make a letter with the information that the patient will be able to use in his daily life: how to properly care for your gums as to whiten your teeth at home, what products are most harmful to the teeth, and so on. In this case, the patient would be interesting to read your emails, because he learns some things that can be used to take care of his health.

In this e-mail you can include a letter containing information about you held shares and sweepstakes. The man has already received from you a couple of interesting, informative letters and trusts you more, so it is likely to be interested in an offer of a discount.

Tell your administrator to make telephone calls to your customer’s base to inform them about the offer that you are going to make. What is especially good this method? You can immediately offer the patient an appointment at a convenient time.

Next article: Alarm for "sleeping" patient.