Rising prices for dental services. Extra charges

Still afraid to raise prices? Then offer to take advantage of another interesting instrument. How to make sure that you have raised the prices for all services, and customers felt your dental care more affordable than it was before, and thought that prices, on the contrary, decreased? It's very simple: you raise prices for all services, but you make, for example, one economy treatment or "happy hours" during which you will operate at a special low price. However, this time is limited, for three hours two days a week only, on Tuesdays and Wednesdays. Choose the time when the number of patients in the clinic leaves much to be desired.

So, these days you make happy hours, during which you treat at a discount. You promote this offer in all advertising campaigns and websites, everywhere you specify that in your dental fillings costs (for example) $ 15, and you are absolutely not lying to potential clients. As a result, people will perceive you as more affordable dental care, even though you have increased the cost of all other services. Feel free to use this tool, it really works.

You can also develop a VIP-offers. Consider the price list with a number of services to ensure patients. Most likely, these expensive services will not use very often, but when someone would choose them, your average bill will be higher.

In addition, you will create a nice contrast prices, that is the background of these very expensive services your usual prices will not seem so high, even if you raise them.

Next Tip: Implement extra charges. What does it mean? There are people who need to do something urgently, and they are willing to pay for it. They is no so many such people but they can pay extra. It is one more opportunity to get more profit.

You need to clearly think through the idea on which services you may make allowance for urgency. For example, if the production of crowns takes 1-2 weeks, set a period of 4 days, but increase the price by half, or 30-50%. Evaluate whether you can do it, and whether it will be profitable for you. Then describe all emergency procedures, add them to the price list and, of course, bring information to employees.

Of course, the possibility of urgent crowns must know your potential customers: post the information on the site and do not forget to specify for your ad campaigns. You don’t need to report a higher price, it is better to say about this client on the phone or at his visit. Administrators will be able available to explain why the price in this case is above.

Our next article is: Test drive of new prices. Competing on price is a way to ruin.