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Dental treatment and BMW. What is common?
Quite often we can observe a situation when doctor or clinic don't know how to stand out in their city or region and they come to simple dumping. The most common mistake that occurs among dentists is a reluctance to think about the formation of its unique selling proposition.
As a result dentists get not the patients they wanted. People come with little money to get little dental services and moneybags pass by.
Cars and Dentistry
There comes to mind the expression "We are not so rich to buy cheap things" If all buy all the cheapest, then on the streets would have run the only Chinese cars. And it is true. We can make a conclusion that if the person has choice he can buy more expensive and more qualitative service. And when he comes to the site of your clinic and sees how low the prices are he will think that you have cheap materials or bad doctors.
Buy a new German car BMW for 1000 euros... ??..
Another example where the lowest price is not the best argument demonstrates a situation that we consider next:
How do you think people will react to your ad on the popular site, where they usually buy and sell different vehicles, if you place the following text:
Buy a new German car BMW, mileage 1500 km. Price is 1 000 EUR.
It is possible that someone will interested in this proposal, but it difficult to say what the person is and what he thinks about it. Most will still think that it is impossible to get adequate quality at this price and is unlikely shows interest in such a proposal.
Good luck in the dental business!There are different social segments: someone uses a Chinese car, someone inexpensive Toyota someone prefers executive class cars - BMW, Mercedes, there are people willing to pay big money for the possession of luxury cars - Porsche Lamborghini, Ferrari. Similarly, on the same segments we can divide patients of dental clinics. We must decide on what clients segment you are targeting and realize that for this segment is paramount (low cost, or quality and inexpensive, reliable, or not important at any price, or quality of care, modern equipment and status of dental clinic), you will be able to competently assign prices for dental services provided.