Direct Motivation. How to increase the trust of patients to your clinic?

Motivation of the receptionist is the key factor of the clinic income and essentially increase its turnover. After all, it depends on the employee's number of patients that will be recorded for consultation and will subsequently treated.

An example of improper motivation of an employee who accepts incoming calls to the clinic is just a salary. That is a fixed amount a person receives, regardless of how many people signed up for consultation after a conversation with him. Usually 90% of clinics motivation administrator use that way, that is why your receptionist doesn't have any motivation.

The direct motivation method is an alternative option to encourage employees. What does it mean? In practice, it looks like you're paying some small salary as a person except receiving calls in any case doing something else. And the rest of the payment shall be counted on the base of - $ X for each person to make an appointment. Thus, the person becomes more motivated to put some effort to communicate by telephone as much as possible.

And remember one simple rule, there is no motivation to get people to work better if they are not "right" people! People which are unenterprising, unable to take on a certain degree of responsibility , don't want to rise.

Your advertising should inspire the confidence in patients, so you need to give them a guarantee of the quality of your services. How to do it? You can follow several ways.

1. You can collect feedback of real customers and subsequently place them in dentistry (for instance, on a stand next to the registry), on the site, or in various brochures. Reviews always work very well to attract new customers, because they are credible.

2. An interesting course, also designed to cause the trust of your patients is an accommodation of your photo and signature in an accessible location for customers (advertising, website, reception). It acts as a guarantee that you will really take the responsibility for the services that are offered.

3. If you are sure of the quality of your services, you can use another type of guarantee, such as lifetime warranty on dental implantation, which the company Sigma Implants provides physicians for their products, and in the case of rejection produces a free implants replacement. The patient will be a sense of security that there is absolutely no risk.

So you can see that effective advertising with not spending a lot of money is possible. It is only necessary to follow all these simple rules. Please rate your ads whether it corresponds to the laws of a good advertising campaign. If it is not - it's time to change something.