Levels and attributes of dental clinics: economy, business, premium.

The main goal of economy Clinic is to relieve a toothache. It is important to understand. Patients do not expect anything more, and most importantly are not willing to pay for it. Most opened clinics try to get in this segment, and most of them go bankruptcy. Why? Clinics of economy segment are forced to save everything, which leads to a drastic reduction in the quality of services. But the quality is the decisive factor. Reduced quality automatically leads to a decrease in the flow of patients and bankruptcy. Another mistake of clinics in the economy segment is spending more money on repairs and sign. Casual visitors go into a cheap office, turn and walk away, because they believe that they are in an expensive clinic. If you finally decided to open a clinic in the economy segment, subsequent to listing clinics and patient care procedure strictly correspond to the declared segment. That is, the patient must understand that the first item addressed in dental care. This approach creates large patient expectations and, consequently, frustration as a treatment. The main business strategy is tight control of costs and ongoing cost savings. In this case, you can make a profit even in the economy segment. But in any case, in the big cities the life of private clinics in the economy segment ends. Modern dental market place increases demand on the quality service.

General Terms and signs of quality dental clinics are as follows: to call the patient administrator writes it to the reception with an automated accounting system to quickly find a comfortable visiting. When you first visit the patient make a panoramic picture, to assess the condition of the oral cavity. Based on the picture, and a preliminary examination is made a treatment plan. The patient is involved in drawing up the plan, choosing the options offered, depending on their value. All of this is documented and compiled a preliminary plan visits. After that, every visit and every shot is recorded in the automated system to be able to easily restore the entire picture of treatment. In addition, the mandatory conditions for the clinic business are:Business segment is a segment where the patient can choose any dental service and get really high-quality dental care. In the business segment is required the work of physician assistant, the presence of X-ray machine, and quality materials.

• Disposable shoe covers when entering the clinic;

• The physician and assistant work with one patient;

• The work of the dentist and assistant in disposable gloves, masks and caps;

• Modern methods of sterilization of dental instruments;

• Disposable syringes;

• Highly effective local anesthesia;

• Diagnosis of teeth using radiovisiograph;

Selecting equipment in the business segment focuses on the acquisition of equipment of famous brands to ensure long-term stability in the work. Manage profitability in the business segment requires accurate profitability analysis of each business transaction. As a rule, the best tactic pricing is often provided services to make less expensive, and a higher price to put on the rare services and receive a basic income to them. In this case, patients will not shape the perception of the clinic as expensive.

The equipment of the latest generation Competition in this segment is almost absent. The market niche is free. Therefore premium Clinics are cost-effectively. What is the premium segment? This provision of the highest class, as:

• The best and high quality materials;

• Staff trained in elite foreign clinics;

• Using the latest technology treatment;

• Full range of dental services;

The additional factor for the premium segment includes:

• Room clinics should not be just a pure but perfectly clean.

• Clothing of physicians and staff must be clean, ironed and spotless.

• Decisions on all matters relating to the patient must be taken not only quickly but instantly.

• Each patient should know in person and welcome on behalf not only the attending physician, but every person who works with him.

But that's not all. To become a premium clinic you should really be the best in the provision of certain services. Patients should be sure that you are referring to, they will receive a quality that will not get anywhere else. Only in this case, you can safely put the highest possible price for their services. Of particular importance is the process of recording and patient care. The clinic should work round the clock and seven days a week. The patient himself must choose a convenient time of reception. Parking space shall be reserved. Repair and design clinics should be performed at a high level. Each patient must be secured personal physician. If necessary, must be provided a link with other professionals, including foreign ones. Premium segment requires significant investment, but for maximum efficiency in the correct formulation of the work. Feature of the premium segment is that the cost of services is not limited to the market, so the profitability of the clinic can be astronomical. Just keep in mind that in premium segment must be very carefully and competently work with pricing. Price is not as important services such as its quality. In a sense, we can say that if you can afford a really unique treatment, the price is not important at all.

Therefore, we must always be aware of all the global trends in the field of dentistry, continuously upgrade the skills of doctors and are continually adding to its range of new services, regardless of how much they will cost.