How to advertise your clinic online with the imitation of recommendations?

What do you think is the difference between advertisements online and the recommendation of a friend? The index of confidence to the source! After placing advertising, any dental clinic can invent anything, just to get as many calls from potential patients as possible. People are well aware, and therefore less willing to believe advertising and react to it. A word of mouth has more trust, as the narrator in this case is not interested to distort information. By the way, that's why smart advertisers place online only customer reviews and nothing more. Thus, it appears that the information comes from a man who took advantage of the service and tells about his opinion. And this is not the same as the story of the company's face.

The best option in this case would be no advertising of clinic entity, but from a disinterested person. Is it possible to achieve this in practice?

Suppose we want to attract new patients from the Internet. How to choose a platform for placement? Where advertising can be seen as a recommendation? One of these places may be blogs.

Blog is a kind of website. Personal blog is a common online diary. In this blog person usually writes about personal experiences.".

Let's look at a similar arrangement with a concrete example. Where can I start?

You contact with a known blogger in your area, inviting him to visit your clinic, and then ask to write a short summary in his journal. This can be for a fee or barter for free treatment, as a contract.

As a rule, people who subscribed to his news, have certain confidence index to this person, and if it is a flattering review, you may well get a lot of feedback.

Another way to put recommendations on the Internet is to ask a satisfied patient leaving the clinic to write about his impressions in his pages in social networks. His friends have a certain level of credibility and, therefore, his story will not be perceived as advertising dentistry, and someone quite possibly be interested in exactly where he treated teeth.

Of course, not everyone will agree to write about visiting the dentist on his page, but there are also those who will not refuse you. Imagine if a person has 500 friends and acquaintances, and he will place the information that not so long ago he had to visit the dentist, and write your comments in this regard. This means that once 500 people free of charge for you to get a recommendation about your clinic.

To encourage such publication of your patients, it is offered for any bonuses. For example, if a person will post information about visiting the clinic, and then send in a screenshot proof to you by email, you give him a 50% discount on teeth whitening or something else. I think you will agree that if a person has a certain motivation, it is with great pleasure to fulfill your request.

Conclusion: Ask satisfied customers to write about you online. Give discounts or gifts for this favor. Their words will cause more confidence than your ads.