How to create an image of popularity for a new dental clinic. The second step

This factor is extremely important to create a positive bias, and, as a consequence, further guidance clinic to other people.

How it works? The patient calls the clinic. He asks some questions and if the answers are satisfied with it, he wants to make an appointment. Suppose that the clinic is working not so long ago, and availability in the schedule of the doctor a lot more than the employed. As in this case, I would have done your administrator? "Let me write it down you! What day you prefer? You may choose any day!".

Of course, I'm exaggerating, but even the hint of such a situation the administrator should not allow itself. Remember one thing: the patient must think it is extremely difficult to get you, even if it is not. He must give the impression of full, absolute employment of your doctor! Always! Once the caller the person will understand that your schedule is always busy, he subconsciously has a desire to get on with it to you - it is no wonder you have so many people treated.

Besides, how do you think that he would tell his friends during the discussion of the dentist? Most likely, it would be: "I do not know if you will get there, there are always completely clogged schedule. You should make an appointment in advance!".

What he thinks in this case? "Wow, there's always busy, so take really high-level professionals. And the prices do not scare me, the main thing that all is well healed."

In theory, it sounds easy, but how to implement it in practice? After all, psychologically it is not so easy to tell the person that there is no space, when the schedule resembles a white sheet. Here is one example of how you can beat this situation:

Patient calls the clinic. He asks some questions and wants to make an initial consultation. Manager answered all his questions, and says: "You know, at the moment I can't write you to a doctor, because his schedule is full for a few weeks in advance. Excuse me. Let's proceed as follows. Please leave your contact number, by any chance in the doctor's schedule there will be some changes, I'll call you back and make an appointment."

The patient leaves the phone, and the administrator sets a note to that tomorrow will need to call and inform the patient about the free space in the timetable under the pretext that the recorded patient phoned, he told about the disease and suffered a recording at a later date.

"This is a risky strategy," - you say, because the patient can enroll for this day to another hospital, to change his mind, and so on. To understand how much it suits you, I recommend to try it 2-3 times, and already on the result to decide for themselves how to act in such situations.