How to create an image of popularity for a new dental clinic? The first step.

Patients who visit a clinic (or even those that just pass by), overlook the same issues:

- The number of cars in the parking lot in front of the clinic;

- How easy it is to get to your clinic;

- The atmosphere in the clinic resembles the land of nod, or a swarm of bees, etc.

It's simple. Passing the clinic, people can pay attention to the number of cars in the parking lot near the entrance to the clinic. If there are many cars around, it means that dentistry activities in full swing. They have a lot of patients, and sometimes there are no available places near the entrance. To reinforce this impression, of course, if you have the opportunity, make it clear to people that stood near the entrance of the car meant that it's just your patients, not the people who have nowhere to park longer. This can be done with special flags or signs that read: "Clinics for patients only."

Perhaps many will not agree with me, "Parking at the door should always be free! Thus, we show the quality of service for patients. " But here you have to decide. If you are the young clinic and recently opened, I would recommend first to make an impression of the popular clinic, and only then, when it really is necessary to think about the empty parking convenient for patients. Attracting new patients at this stage is still important!

Another issue about which you may have thought: "If the patients are not so much from where should be the cars in the parking lot at the entrance." One American dentist came out of this situation.

When mentioned dentist opened his practice he faced a common problem of all beginners - lack of "social proof." This means that when people see a large number of patients in the clinic, subconsciously they know that once it is visited by so many people, so the place is really worth it. Conversely, if the patient quantity is small, then there is something wrong. These statements are not always true, in sense that, despite the small number of patients, the clinic can treat people well. But our subconscious beliefs and established life sometimes make other conclusions.

Owner of the dentistry asked all staff to put their cars only at the entrance to the hospital and nowhere else. And if before the staff and doctors could put their transport around the corner, now all parked in the parking lot with the words: "for the clinic patients only." This creative solution, of course, in addition to other items, resulted in a significant advancement of the clinic "social proof" for new patients.

Read next article: How to create an image of popularity for a new dental clinic. How easy to get to your clinic.