Dental Marketing: Make your clinic popular

In this chapter we will talk what is worthy of our discussion, advice and dispute, and what is not. Perhaps, we start, with the bias. How to create a positive bias?

One of the claims is as follows: if the patients at the clinic a lot, so it is in demand. Accordingly, their valuable services in the market, and I also want to get him, and I will talk about this familiar establishment as a popular dentistry with excellent quality services.

Conversely, if the clinic is always empty, it means that their prices are too high, the quality of service is bad. After all, if it were not so, there would be a lot of people.

How to rectify the situation, if the position of your clinic more like a second statement? What is happening in this case, it begins to resemble a vicious circle - patients do not come to the hospital and do not recommend it because it has no patients.

We recommend that you create intrigue and use creative thinking by 100%. Here is an example of how one entrepreneur, the owner of a large office building, handed over his office space. After the building was built, it stood a logical question: who take office? It was decided to advertise in different sources. On it responded owners of small businesses who were looking for a place to locate. But here's the disappointment, all the people who are interested in the subject on the phone, and showed great interest, upon arrival, seeing that no one else in the building, refused to rent an office in such an environment.

Blame was biased. People think: if there's no one else, then something is wrong, and refused to take the room even at a lower price.

After the fifth failure landlord realized what was happening, and decided to make a strategic maneuver. He turned on the light in all the rooms so that the street it seemed as if all offices are busy and people are working in all of them. In addition, he has hired a group of people so that they go to classrooms and create a working environment.

During negotiations with the tenant, he added: "There are very few rooms, the office in question, is in the center less than in the same, a few kilometers away. If you are fit, join the rest of our tenants - if not. I now have four more meetings in which I plan to pass this object is fully"

What do you think how the biased attitude of people in this case?

Of course, people are happy to have signed the contract, when they saw that all the windows and lit the light in them boils workflow.

It is difficult to say whether the owner or not their landlords premises deceived. After all, the offices were in order, and to ensure that they drove people just needed a little push.

Returning back to dentistry, remember one simple thing: many patients may be advised you that, even if you never were not. This may affect a positive bias. In what it is expressed in the medical business? See, as a rule, patients who visit the clinic (and sometimes those just passing by), overlook the same issues:

- The number of cars in the parking lot in front of the clinic;

- How easy it is to get an appointment in your clinic;

- The atmosphere in the clinic resembles the land of nod, or a swarm of bees, etc.

These are just a few factors on which people understand, enjoy popular clinic or barely make ends meet. Read more in future articles.