Instructions to increase rumors, conversations and recommendations for your clinic

Word of mouth is one of the most effective tools in medical business. Those clinics that don't know how to apply it in their practice, will constantly see an acute shortage of patients.

In the vast majority of dental clinics of mouth works very badly. Is to blame a lack of understanding how to work with this instrument of strategic marketing, and unwillingness to learn more about it.

Some managers believe that come from time to time on the recommendation of the patients - this is the model of word of mouth in action. It's like that. But if you deliberately work to increase such recommendations, the effect will be much more significant than just sit and wait, and when satisfied patients bring their friends and relatives.

The flow of these people can control and let even more, as the hot water from the tap. One need only know the basic principles of the word of mouth and the appearance of the rumors.

Why do people start talking about your services? What determines the frequency of stories about you? How to do so about a doctor or hospital did not forget? What people are predisposed to transfer information? The facts that are known only 9% of successful dental clinics, which you no one said before ... This is what we will discuss in this series.

Carrying a lot of interviewing heads of dental clinics, we came to the conclusion that the main disadvantage of word of mouth is a natural recommendation from some people to others. The reasons for this are several. Firstly, cured teeth, it is unlikely your patient will show them all around, and say to him who made them. The exception is the family and closest friends. By the way, over time, people get used to his transformation, and tell everyone about your merits it ceases altogether.

Second, work great recommendations when one man asked another about whether he has in mind is a good clinic or a doctor, and he gladly talks about his experiences with your clinic. This is a great version of the recommendation.

The good news is that if they are needed to visit a doctor, they will know exactly in which clinic should be treated. This is what we are now and we'll talk. So, as we said in the first paragraph that eventually blunted emotions satisfied patients, and he stops talking about his new smile, even with the closest people. In principle, it is logical to discuss why the same thing many times. This raises the question: how to provoke your last patient to think about you as often as possible?

Any dentist interested in the question: how to make sure that people do not forget about the clinic and came to the examination as it should be, every six months? Here's how to cope with this question a sushi bar. Model example of this, and no competition you are not afraid!

After the first visit to the restaurant customer is issued a special calendar in the form of a magnet on the fridge. It is small and quite compact. At the turn of the month, the person pulls an old sheet, and also the numbers of the month, he sees at the bottom of a special coupon that entitles you to free the land portion. Thus, the client is looking for a whole month on this coupon and when it will come to him in a restaurant - it is only a matter of time.

At the onset of the month the situation is repeated. Changing only dish that is available free of charge on the coupon.

It's simple. Thus, the client has a sushi bar has a monthly occasion to come to the restaurant and get a free land portion, besides, naturally, he will order something else to eat and something else to drink.

If you move this model in dentistry and slightly modify it under the context of the situation to the patient himself aspired to you on inspection every six months, it must be some kind of "reminder" about you.

This may be the same calendar magnet. Your administrator gives them to anyone who comes out of your door, and in the corresponding month a person makes a mark on the calendar. For example, if a person is treated by you in January, administrator opens the calendar June and beautiful marks: "Mr. Jones, this month we are waiting for you to us for inspection," and the phone recording for consultation.

In addition, we recommend paying attention to what makes you remember about the organizations whose products do you use and recommend someone familiar.

Conclusion: In your clinic should be some element that encourages remember it again and again, and talk about it with others.