Lottery in your dentistry. How to organize it, and make profit

First reason that gives you a lottery is a new reason to contact your patients from your customer base. You can write to them that as soon as you'll have a lottery soon. How to participate? It's very simple - you need to come to your dentist for a month and take advantage of any of the services offered.

In addition, the lottery is a great tool for gathering contacts of potential customers. How it works? For example, a person who has never been at your dentistry, and now just collects information about the prices for dental services in your city is calling. He learned all he wanted was ready to hang up, and your administrator tells him, "Do you know that our dentistry is undergoing a lottery in which you easily can take part: for it you just need to tell me your name and mobile phone number so we can contact you if you win. " Tell me, would you refuse such an offer? I think no. Thus you will be able to significantly increase the base of potential customers, which then can work effectively. What is important to remember when preparing for the lottery? It is necessary to immediately declare all prizes that you'll be playing. The most simple and economical for you is to play the certificates of various denominations in the service of your dentistry. For example, you can offer 3 certificate for $ 500, 10 certificates for $ 200, 20 certificates for $ 100. In addition, think of some kind of consolation prizes that will be drawn in increasing numbers. This may be, for example, travel sets consisting of a tube of toothpaste and a small brush.

Be sure to declare a major lottery prize. He should not be out of your service. It can be a laptop, some other device or a travel voucher for two. That prize will be the most interest for your patients to share: who knows when they need the services of a dentist next time, and therefore the certificate as the grand prize may not be interested in them. A chance to win a week-long trip for two, for example, in Greece is a completely different matter. It is clear that you have no particular desire to spend much for the top prize, because it is absolutely clear to your advantage. To save on this, you can become a partner of travel agency or an electronics store. Offer them in the first place, your dental advertising (posters on all of the lottery, you will specify that your partner are they). Secondly, as the partnership option, you can provide employees with the company's corporate card to visit your dentistry. What you get as a result: you have the grand prize, which will certainly be interested patients, and you almost nothing spent.

You should declare a total amount of all your prizes in advertisement, indicating the most important. For example: "Take part in our lottery and win a trip for two to Greece for 7 days and 200 other prizes. You can also win a certificate for a visit to our dental denominations of $ 100, $ 200 and $ 500. " Emphasize the value of your prize to encourage patients in the near future to come to your clinic and participate in this promotion.

Be sure to make a separate page (or banner) on the lottery on the corporate website. Going into it, people just need to see a bright prominent button on the lottery. It has to be enticing: "Win a trip to Greece for two!" Do not just point:

"Lottery" - it is not attractive. Lottery button should be such that people just could not click on it.

The main purpose of your lottery is to gather contacts of its members. If you won't make it - believe that all organized in vain. Build a quality database of interested people in your services. Then, with her well-working and making an interesting offer, you can easily translate their potential customers in a constant.

In the next article: It should be easy for patients to find your clinic.