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Dental Marketing: Invite your new patient to visit you again
In addition to using the coupon sites, coupons for discounts or collective purchases is important to make sure that people will come to you again. You need to make coupons for the next visit or certificates for a discount on the next visit.
The validity of the coupon is, of course, should be limited - for example, 1 month.
The aim of such actions is not to make a profit, but attract new customers. Accordingly, when you make such offer, a discount should be the maximum but not to go into minus for you. You will earn less, but people will come to your clinic for the second time, and this means that in the future it will be easier for them to choose your dentistry.
Giving a person a certificate for your next visit, you actually give him a reason to come to you again. Perhaps he was not going to use any more services. Perhaps now he has no money, and so on. Write down contact details. A week before the expiration of the coupon receptionist can call the patient and say, "You have a gift certificate for $ .... In a week it will be no valid. Visit us and take advantage of it."
Alternatively, the system of discounts on your next visit, you can make a multi-level, that is the second visit to give a discount on the third (but smaller), and so on. If a person comes to you 3-4 times, then most likely, he will not change your dentistry to any other.
Here you can test different types of discounts and bonuses to patients by analyzing which one will work best.
In the next article: Dental Marketing: how to organize dealing with VIP-patients