Do you have a page of your clinic in social networks?
It's no secret today that many people spend at least a few hours a day in social networks. In fact, no matter how many sites are accused of substituting a real virtual life, but now, according to statistics, 92% of Internet users are registered in at least one social network. So do not hesitate to find your target audience in social networks. Therefore, if you don't have a page there, change this situation in near future. You don't need any special knowledge to create a group or community in a social network, and it takes very little time. There is one definite plus that it's free.
There are so many social networks: Facebook, Instagram, Blogger, Google+ and others.
So, your first step is to register in Facebook, create a group dedicated to your dental clinic. Add your logo and contact information, write about your organization and regularly updated news, stock information, and so on. You can start a forum, conduct surveys to find out the opinion of the patients. Of course, just creating groups won't help, so the information should be disseminated effectively, promoting your band. This can be done in the following way: let all the employees of your dentistry add this group, and then begin to invite people to join it. It is clear that many will refuse, but if someone would be interested, the group will be generated.
It is important to update the information in the group and to report to it on all promotions. After all, any news in the group are displayed on the personal pages of those in this group is. This is a free method of notification.
What else can be done to promote the band? First you have to join to some big groups. Secondly, to announce to customers (even if the target audience), that a group of your clinic is in with Facebook now (you can make a flyer with the group address). You can hire people to unleash your group.
Also don't forget every day to respond to emerging issues in the group and promptly update the information.
In the next article: Websites with coupons: how to use them?