Dental Marketing: Regulation to stimulate word of mouth

 
 
When the patient pays for services manager asks to recommend your clinic.
The text for the administrator:
"If you liked everything in our clinic, please recommend us to your family, friends, colleagues. Would it not be difficult for you?
Especially for your friends and loved ones we have coupons for $ .... plus the first visit they will receive from us a useful gift (either oral rinse or a professional dental floss).
But about you and we do not forget - if a person comes to us on your recommendation, you on your mobile phone on the same day we get $ .... and another $ .... add to your personal account at our clinic. When you next visit you will be able to use this money.
So help your friends to save teeth, and talk by phone treating your teeth free :-).
How much coupons do you need? (It is better to give 2-3 coupons, but it's possible to give more, at the request of the patient).
Each coupon has your individual number, and we define a patient came from you.
 
 
Please note that the validity of the coupon is 1 month only!
Moreover, you can share that number and through social networks , coupon in principle is not required, you can just say your number - in this case your friend is still at the first visit receive a discount $ .... and a gift from us, and you - related bonuses.
The explanation, why we do it:
Due to the fact that our customers actively recommend us to your friends, and most of our customers come precisely on the recommendations - we hardly spend on advertisement, therefore our prices lower than the average in the city, plus we constantly carry out various actions, it is very beneficial for our customers.
So it's all thanks to your advice :-).
 
In the next article: Accounting for gift coupons and conducting internal patient accounts.
 
 

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