Word of mouth is one of the best ways to attract new patients

Agree that the lack of customers is one of the most serious problems of the majority of businesses. You have constantly to spend more money, time and effort to attract new customers. Moreover, competitors don't sleep and become increasingly enticing to imagine your patients (it is always very tough competition in this market).

When you need to attract new customers, you see terrible figures on advertising expenses, a lot of investment ... and, most importantly, the result is unknown. Money and so constantly is not enough ... Especially when no one can guarantee that the funds invested in advertising will bring you the expected results.

Remember that your goal is to increase the profits of your dental clinic, rather than newspapers and magazines in which you place an expensive but useless advertising. Therefore, we will use a low-budget ways to attract patients.

The best of these methods is to stimulate "word of mouth" recommendations or controlled. Most likely, regular patients and so talk about you to their friends and acquaintances, and they, in turn, come to you and become your new customers.

Do you think that if the patient is aware that he will receive a gift certificate or a good discount on your services for something that will cause his friend to you , would it be interesting to him? We think yes, sure.

There are many ways to "make" the client to talk about you to his friends and acquaintances. Make a list of motivators (bonuses, gifts, discounts or services) that you can offer to patients as a thank for what they tell you about your clinic familiars, and immediately embed it into practice. In its simplest form, you can make coupons like business cards, which will serve to all customers with the words: "Present this coupon to a friend, and he will receive a substantial discount from us and you will get a discount on the next visit." Here, an important point: do not forget to reward and those who came on the recommendations, to avoid the appearance of feeling that his friend has earned it.

Do not spare the gifts, because a new client who came on the recommendations is certainly a loyal customer who is likely to visit you again and again, and the profits that he will need to be considered from the standpoint of lifetime value, and not a one-time purchase.

In the next article: Dental Marketing: How to stimulate word of mouth