Dental Marketing: An example how to prepare affiliate promotion

It is an example how to attract new patients, using a partnership rather than traditional advertising: In the six stores of one city every buyer issued certificates, giving a substantial discount on only one service - ultrasonic cleaning of teeth. We selected a network of shops, which are very high permeability, and so in the past month 6,000 certificates were issued. After the action for six weeks were about 200 brand new customers. Our costs were only for printing certificates and posters for the shop. When we summed up, they were simply amazed: the action has paid off several times. About a third of customers immediately took advantage and signed up for our other services (treatment, prosthetics and implantation). Compared to advertising, which previously invested a lot of money, affiliate campaign brought a huge amount of new customers and, unlike advertising, gave us a good profit. "
A sample to prepare affiliate promotion
The "YOUR DENTISTRY" Dental Clinic in cooperation with a network of shops "A & G" (pharmacies, fitness centers, etc.)
The essence of the action: all buyers after purchase offered a certificate for $ 20 on the ultrasonic teeth cleaning in dentistry "Your DENTISTRY".
The certificate must be bright and contain the following (sample):
Certificate for $ 20 for the service "ultrasonic teeth cleaning "
 
 
Using ultrasound all dental plaque is removed and comes complete cleansing of the tooth surfaces, and recovered their natural color.
Ultrasonic teeth cleaning is completely painless and harmless to the enamel.
Ultrasonic teeth cleaning includes:
• Initial examination and consultation with a doctor;
• Removal of dental deposits by ultrasound;
• Cleaning and polishing teeth professional paste;
• Dental treatment for desensitization.
The total cost of services is $ 50, using this certificate - $ 30.
On the reverse side of the certificate:
- Dentistry "YOUR DENTISTRY "
- Phone:
- Address:
- Site:
- Social network:
- Treatment of caries - from $ ....
- Tooth extraction - from $ ....
- Dental implantation - from $ ....
- Regular promotions, bonuses and surprises for customers!
VERY IMPORTANT: you must ask each participant to include his name and phone number on participation form.
Checklist of affiliate promotions
1. Written action regulations for employees of the partner.
2. At least one copy of the rules should be in each shop partner.
3. All employees of the partner are familiar with the regulations.
4. You have a list with names and mobile numbers of all administrators of each partner store.
5. The thought over system of motivation for the employees of the partner.
6. All employees of the partner know about the system of motivation for them (can be prescribed in the regulations).
7. Administrators and your dental specialists aware of the action and know its subtleties.
8. Your specialists and administrators understand that the protesters must also involve the need for treatment in your dentistry.
9. Every partner has a store vouchers in an amount sufficient for at least 5 days.
10. Each partner store posted posters with information about the campaign.
11. Each partner has a store questionnaire to collect contacts protesters (at least 5 days in advance).
12. Employees of the partner know that it is necessary to collect the contact details of participants of the offer, and do it.
13. Partner made SMS-newsletter with information about the campaign across its customer base.
14. Partner has made e-mail-newsletter with information about the campaign across its customer base.
15. Partner information posted information about the action on your site.
16. Partner information posted information about the campaign in their pages on social networks.
17. Once a week:
a) one of the partners of shops tested "Mystery shopper" on the quality of work of employees of the partner on a joint action;
b) each of the partner store has enough certificates (a week in advance);
c) each of the partner store has enough profiles of participants (a week in advance);
g) summed up the results of the weekly motivational system for partners of employees, this data is communicated to all employees of the partners;
d) Results of the week: How much handed out certificates, how many people have come to the certificates, which made rescue the protesters, many protesters used the dental and other services.
18. After the end of the campaign you should gather profiles of participants from all partner stores.
19. These profiles of participants converted into electronic form (for example, Excel).
20. For 1 week prior to the expiration of certificates made SMS sending to all participants. Example text sms: "The validity of the certificate for $ 20 in dental YOUR DENT expires 04/15/16. Have time to enroll. Call 99-99-99."
21. summed up results of the campaign: the sum of costs, the amount distributed to the certificates, the number of contacts assembled participants, the number of customers who came to the action, the number of clients on stocks, and who took advantage of other services (treatment, prosthetics, etc..), The proceeds from the protesters, the profit from stocks, return on stocks.
Good luck in your dental business!
 
 

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