Partnership as a business method in order to attract new patients

If we had to choose any one business method to attract new patients, the decision would be the same to create a partnership. This is a very effective method, because partners can join and have benefit of it.

First of all, thanks to the partners you will be able to move. The simplest example of your actions: the contract with the management of a store with high traffic (from 400 people per day), put a business card near the cash desks so buyers could take them.

So, as soon as possible, make a list of 5-10 potential partners - companies with whom you could collaborate. It is not necessary to specify the names of the companies; it can be just any direction - such as beauty salons, fitness centers, i.e., places where people come to care about their health and appearance. It's also may be the pharmacy. There isn't an analogy: Pharmacy - people are ill - treatment is necessary. Pharmacy's permeability is much higher than in your clinic, respectively, this flow can be used to your advantage. Also retail stores, clothing stores, and so on are suitable.

What profit in the partnership? Let see it in the example of your dental clinic. Particularly the partnership will be relevant if you have opened not so long ago. Suppose you have a database of 1,000 patients. Some companies, who are not your direct competitor, also have a base of 1,000 customers. You can negotiate with these companies on a mutually beneficial partnership, and in fact your base will double, because now you have access to your partner's customers, and he therefore has access to your patients.

Ideally, you shouldn't only exchange databases, but organize joint offer. For example, if you cooperate with some fitness facilities, it is possible to negotiate with his head to all visitors awarded a certificate to visit your dental discount. You offer your patients a coupon for a few test of the fitness center. Such an action is good that now people, who of you still do not know, do not receive information from the advertising often does not cause much confidence, but from a fitness center, which they have walked, and to which it is trusted. Thus, the flow of your customers will increase as people will visit your clinic, wanting to take advantage of the action, and in addition, many people simply learn about your dentistry, receiving relevant information.

A variant of this mutually beneficial cooperation may become presentation of certificates or cards to your dentistry are not a partner to all visitors, but only those who made a purchase over a certain amount. So you can help the partner to increase the average check, and themselves get paying customers.

 

In the next article: Sample preparation for affiliate promotion