Dental Marketing: testimonials are your best sellers

Effective advertising is certainly good, but how else can we convince people to visit you? Your advertising could make your potential customers irritating and distrusting. What should we do? The answer is simple: let your satisfied customers sell you. How to do it? We recommend you to work actively with testimonials.

Everyone understands that you will advertise your clinic to get more money. Therefore, potential customers will always have more trust to other people who visited your dental clinic, rather to your ads. Sure, testimonials should be written in a right way: you have to put first and last name, age, occupation and photography of your patient. What is it for? You will achieve two goals: first, show that this review is written by real person, and secondly, the principle of social proof, "the same person as I was treating teeth in the clinic, and to me it is suitable" will work.

Testimonials are the most powerful tool for handling objections. You know all the reasons why potential customers may abandon your service: a high price, questioned the level of services, "attachment" to another hospital, and so on. With testimonials you can immediately dispel a potential customer all these doubts. For example, a person would like to address to you, but he is quite afraid of high prices for the treatment of dental caries. He reads a review in which your real patient says that he initially didn't suit the offered price and yet he took a chance and turned to you, and now he absolutely does not regret it, because the level of service and professionalism of the doctors of your clinic are really worth the money spent. Thus, we show that the doubts of other people too, but they did not materialize. In a review, you can emphasize all its main advantages (especially liked your other clients). Show that people are so happy that you are willing to recommend.

It is a natural question: how to induce a person to write about what I need? You should ask him the right questions: "Why did you choose us? What was the question? Debunk they? What particularly pleased you with us? Would you recommend us to their friends? "Answering these questions, your satisfied customer will leave a beautiful tip that will really sell.

Another very interesting question: how to motivate people to leave their reviews? It just so few people want to spend their time, think of something, then write. You can give them something in return: a discount on your services, gift. It would be better to arrange a competition for the best review. So you get a lot of feedback and you can choose exactly the best testimonials. You can declare the competition both in the clinic and on the Internet (on the website or in the community in social networks). Declare the voting for the best review, so you will create a good traffic on the website.

You need to collect minimum of 3-5 quality reviews with pictures of your customers, and ideally 2-3 video reviews. Place them on the site and use in the short campaign. Start doing it, and you will be amazed how well it works.

 

In the next article: Dental Marketing: The complaint of the patient as a gift