Effective advertising of your dental clinic

To collect the contact information of potential customers, you can offer them a free and useful information in exchange for their contact information. For example, you can create a small booklet "10 ways to care about your teeth to avoid the visit to a dentist." It may seem that this is not good to advise the patient what to do, so as not to come to your clinic. On the other hand, this brochure will show your professionalism and the fact that you are working not for money but for the sake of patients.

On your web site as a front-end-product you can offer something for free for your potential patients. For example, make a book "10 good habits for your teeth." This book any visitor of your site can get absolutely free, you need leave your contact details only.

On the reverse side of your business card you can also place a proposal: "Go to our website at the following address, leave your contact details, and download the free ebook" 10 tips to help you save at the dentist. '" This so-called educational marketing, when you are teaching your patients. Later in the newsletter you will also give helpful tips, but unobtrusive advertising their services, such as: "Hardware teeth cleaning is best done with an instrument" Lux-Dent ", which is just available in our clinic." Thus, when a person gets into your contacts database, and you can continue working with him.

If you choose to go the traditional route and attract new customers to your dental care, using advertising, the main thing is to make it effective.

So, what should be a truly effective advertising? What is of interest to buyers?

First, your ad must contain a really interesting or unique offer. For example, perform an action "Ultrasonic teeth cleaning for $ ... only!». You can offer discounts on any other their services. In no event should not be advertising, which simply touted your dentistry. For potential customers you will be just one of the many dentists, and your job - your advertising stand. It can be either discounts on certain services or a lottery among patients and so on.

Second, your offer must be limited in time. Most people are used to all the cases postponed. However, the fact that the promotion is valid for a few days, will encourage your patients to use it immediately, not to lose their benefits. You can also set limits on the number of shares provided services - so the potential customer an incentive to come to you among the first.

Third, your advertising should urge customers to act. This means that in the ad text must be given a specific action that the client should do: not just "Call and make an appointment over the phone ..." and "Come at ... We are waiting for you!" Or "Take part in the draw," etc. . n. You can say, "Well, that's the same phone number is written, it is logical that you want to call." Unfortunately, this is understandable only to those who make up this ad, and customers your phone number or address of nothing says. The result of your advertising should be the action of the customer - he will call you, will go to your site, or even just to visit your dental care.

The technology of drawing up an effective advertising technique called CCT that stands for:

Always use this formula to increase the effectiveness of advertising.