Special Offer for loyal customers. Bonuses

Regular customers are your main source of income, and the more loyal they are to you, the more you win. Therefore, the most loyal friends you should have a very special relationship. What can it mean?

Firstly, you can provide special discount cards for them, suggesting a very good discount. Such cards can be with customer’s name on it, that will raise the status of the card, and the patient would be nice to feel your special attitude to him. Making a personal card, you prevent its transmission to others, that is this large reduction will use one particular patient.

Secondly, during any shares offered a permanent patient any special conditions, additional gifts that they can get on discount cards. Since you have their contacts and you know, for what procedures they are usually treated, you can make the shares already based on their preferences, to offer exactly what they are interested.

Most loyal customers are those people for whom the attraction you will not have to pay and they will be happy to come to you.

The system of conducting internal customer accounts has long been practiced in a variety of catering establishments and retail stores. We strongly recommend making such internal accounts for your patients. If he pays for treatment, or as a reward, you can deposit some money on his internal account. You decide what percentage of the money spent you put to a person’s account. Usually these are 5-10%.

The money on the internal account patient can use at any of the next visits.

What is the advantage of such a system? The patient already knows that he has some money in your dentistry. Not some ephemeral discount, but a specific amount of money that can be spent on his treatment. So you firmly bind your client.

Internal accounts are also used to increase the frequency of visits. You have just to make the time frame during which the patient can take advantage of these bonuses. For example, the money that is on the internal account, the patient can spend in six months, and then it’ll burn. Your administrator browses customer base, choose those people who have these month expires bonuses, rings round them and invites them to visit a dentist to not lose these bonuses.

If you don’t have electronic base of patient, you can observe how much you have accrued on his internal account at the back of the medical card of the patient. There you can specify when the amount has been assessed and when used.

Such internal account is used for other purposes, for instance, to promote "word of mouth", as we will discuss later.

Such offers as "5th tooth for free" are also good for the increase the frequency of visits. However, it should be tested. Of course, you make a person a discount and lose a little on this, but the patient comes to you more than once a year, and twice that, as a result, increases your profits.

In the next article: Regular communication with the patient