The main mistakes of heads at dental clinics

All heads of dental clinics has two main common mistakes. The first of them is work in the business, not upon it.

The vast majority of owners are practicing dentists, and most of their working time is spent on medical practice itself but not on running their business. You spend all forces on everyday problems solutions, routine gradually tightens and you have no time to develop the business. After a while the desire to do something well is gradually disappearing. Thus you don’t work hard enough to attract more and more patients, to let them visit your clinic regularly and leave more money. You have assumed the responsibilities that can execute salaried employees.

You may argue that you save money by working yourself. However, think about the fact that those 4-5 hours you spent in the chair, could be spent to think about ways to involve your customers, which undoubtedly would allow you to earn a lot more money than you paid to employee. For some reason we strongly believe that we increase revenue by working as dentist in our clinic.

The one more objection is that you like your work and you like to treat people. But nobody forbids you to be a practicing dentist. Working all the time in you dentistry, you won’t achieve any incredible heights in business. You may have 2-3 days a week for patients and the rest of time run your clinic as a head who is interested in profit making. Therefore, in this article we will talk to you as to the head, not a doctor.

So, the second common misconception occurs in managers and owners of dental clinics: "I am a doctor, I'm not a businessman." Let you little to disagree: indeed, you treat people get rid of their pain, but above all it is you are interested in to your dentistry flourished. Nobody except for you is interested in your own business. Since you took a chance and opened dentistry, you have to admit that after all this is done in order to make money. It is absolutely natural desire of any person, because we all want to live in a beautiful house, go on a fast powerful car, a vacation at the best resorts in the world. You have opened your own business, and now your main goal is to develop it and to ensure a good flow of income.

In the next article: Dental Marketing: Formula of profit at dental business