Setting up a campaign for your patients

In this article we discuss how to make a good revenue in 2-3 days. Perform the action for customers in which you will operate substantial discounts on all or some specific services. That is not a 5 or 7%, as you did for some customers. This reduction should be 15.20% (depending on the services). Make a special offer, combining multiple services and giving them a decent discount. Yes, with each specific service you earn less, but due to the fact that they are united in one set, you will have quite a large influx of revenue.

For example, it may be the treatment of caries, plus professional oral hygiene, dental panoramic x-rays, consulting of periodontist and orthodontist - a package of services at a discount for instance 25%. Accordingly, there is a need to get this information to potential customers. It is unlikely that you will have time to do it through advertising, a maximum you can do is to inform customers from your database.

The whole point is to make a surge in sales of services for 2-3 days. So you get the hang of such actions, when an urgent need to make some kind of revolution, to achieve a certain profit. Of course, you need to declare such actions often. An important point: Consider the rationale why these days and why you give a big discount. People need to explain: it is not a hoax, and an event devoted to anything. The event may not be too significant, for example, a holiday or a memorable date (day of dentist, birthday of the clinic, beauty day, a smile day and so on.).

It is important to include in the package the high-margin services, whereby you will earn more. Also, action must apply to one of the most popular and accessible services. Less popular, of course, will also be included in this set, but the basic service is necessarily demand. For example, in the case of dental implantation you can offer to set every second implant during one-time surgery with 30% discount, but orthopedic stages will be at full cost. Professional teeth cleaning is suitable for all, and at any time. Add the package offered at the event, treatment of caries: your client will be interesting to use the favorable offer, unless, of course, he recently has not cured all of his teeth. And in this case, you can always invite him to undergo baseline medical examination or make prevention of oral diseases.

By carrying out such an action, firstly, you will realize that nothing is impossible, and secondly, to provide a surge flow of money. Perhaps during these 2-3 days you'll get weekly, or even monthly revenue.

In dentistry there is such a thing as a download if you have painted all of these 3 days, you will not be able to take more people. You should prepare carefuly and even expand the working hours of your Dentistry to 1 hour, to have time to make an appointment for everyone who wants it. You can make appointments to the patients for the following days after the offer, but warned them that there won't be such discounts, but patients will be able to take advantage of other discounts - though twice as less. If a person is very interested, but he had no time to visit the clinic in these 3 days, or if you have all painted, then ask them to come and pay for the services, but to sign up for another day. That is, the action applies to everyone who has made it pay in these 3 days. Thus you will provide themselves with work, and the following week, with the money to get the right plus customers are already guaranteed to come.

You can make a good discount on the ticket, that is, if a person comes to these 3 days, then can buy, say, an annual subscription at a discount of 20-25%. Then dentistry you will not be loaded, and the revenue you make 3 days.

Think about how you will inform customers about the campaign. It may be flyers, SMS-mailing, banner on the building, telephone calls. Your employees need to know about the action in advance to warn patients and prepare answers to possible questions. Provide accommodation in the clinic lobby booth with information about the events, dedicated to a certain event, so that all visitors know about it. Let administrator notifies all callers about your super offer.

If as a way to alert customers telephone calls you choose, it makes sense to involve the people who make it clear to your script telephoned and informed customers. This will allow you to unload the administrators, so that they could fully devote their time to patients.

You should carefully consider the content of advertisements. If you write something like: "Only in these 3 days a special event: the treatment of caries, plus professional cleaning of $ 100 instead of $ 160!", Be sure to add: "Your profit is $ 60!". This is even more clearly show the economy.

In addition to the discounts do undeclared extra gifts for all patients who come to you in the days of action. Do not just "A Gift to Everyone!" And "Plus gift for everyone!" To avoid the impression that the action itself is a gift. Be sure to indicate how much money people save by participating in the action.

On your website have to be available the relevant information, you can make a banner: "Right now, call and sign up!".

If you are going to spend an SMS e-mail, before it is required to specify, whether the service you are using, the service is continuously sent to the phone lines do not load completely.

On the day the rally started in the morning make another e-mail reminder. On the last day of the action can be notified of its completion and results (how many people have benefited from, how much money they were able to save thanks to your proposal, and so on. N.).

Clearly motivate staff to ensure that the aim of the action is to attract to your clinic the maximum number of people, not just a waste of resources.