Range of services in the dental clinic. Choosing price segment.

The feature of the dental business is the strict regulation of services. You can't try a different range of services, and then select the most demanded as in other kinds of business. In dentistry you must obtain a license to provide services. It's a long time procedure that requires significant up-front costs for preparation of the premises, equipment and staff recruitment. Every mistake in determining the range of services would cost a lot of time and money. As a rule, every clinic proposes therapeutic and prosthetic dentistry services. Selection of other services requires serious marketing study. You should go around the region of the future clinic and visit all dental clinics. Then make a comparative table of the range of services and prices. Only then you can make a preliminary assessment of the services demand.

In business the key is not the price of services, but its profitability. You can improve the profitability of your services in two ways: to increase the price or reduce the cost. Both ways have their limitations. Cost reduction rests on the demands of the market. You can't buy cheap quality materials and can't pay doctors enough. Raising prices is also limited by the market. You can't raise prices more than 10% of your nearest competitor. The most important decision that you need to take is to determine the price segment. The fact is that very often people who are far from the business, wrong in determining what is considered "expensive" and "cheap." The fact is that the quality treatment can't be cheaper. For a good treatment one needs good doctors, good equipment and good materials, all this is very expensive. The high price of the service does not mean that the clinic "expensive", it means that the price of services inherent high quality. If you are unsure, you can safely put a high price. Patients will go a steady stream, and bring all their relatives and friends. Trying to save money on the treatment of first really gives you more patients, but after a while they themselves do not come to you, and everyone you know. If you are targeting from the very beginning to the high-quality treatment, you must understand that you are acting in a tight price limits.

Economy. It doesn't matter whether you open a mini-clinic on two cabinets or build a network of clinics. The buyer is not ready, and will not pay for the same services different price. It would seem that the way to better service is closed. But it is not. You can greatly increase the price if you go in a different price segment. It should be mentioned that the transition to a different price segment is not just a price increase. This is provision of a fundamentally better quality. Dental clinics operate in the following market segments:

• Business

• Premium

Price segment has nothing to do with the number of rooms. You can provide cheaper services in ten offices and make one room, but the business class. To select the segment you need to understand that everything that you do should correspond to the selected price segment. It includes the room, equipment, staff and quality.