Dental Marketing: Important tips which help in dental business
If you already have a solid management experience, you perfectly know that the various little tips can be crucial to your potential customer. Let's find out what important details you should include in your daily work.
A good relationship with the client and first-class service must become a priority for your business. Your clinic shouldn't be allocated among the other only by the low prices. First of all, your business card should be the level of medical professionalism and quality of service. Work on it, discuss it with the staff, introduce new loyalty program, rewards system.
Work on first impression, it is remembered for a long time. It is very difficult to recover from the effects of a bad experience on the first visit.
When a client visits you for the first time he notices small details that will drive all your efforts to nothing: this mess in the registry, a dirty water closet, untidy workplace ... One can enumerate long. The appearance of your employees is very important: an administrator or a doctor in a filthy robe with bad teeth doesn't make good impression. Remember, everything has to be as good as possible.
Ask your friend, or better a stranger to come and examine your dentistry. Suppose that there is at least one part that he didn't like it at once. Then you can give him a gift certificate for a visit to your clinic (so you will find shortcomings at can get a new customer).
Rate your dentist with this point of view right now, and change things that don't like you or others.
In the next article: Lottery in the dental clinic. How to organize and make profit of it.