Dental marketing: How to use coupon sites?

Currently there are tons of coupon sites. If you want to increase the flow of patients, try to regularly cooperate with similar resources. Do not expect that such an action will bring you great profits, the more likely you load to zero or a small plus, because you have to make a very big discount of about 50%. However, you will be able to attract many new customers. Yes, you pay for the client and it will give a big discount.

Why you should do it? Such shares are held specifically to increase patient base. You will earn a little, most of the participants of the action will not come to you again, but between 10 and 50% of them can become your permanent patients.

It is important to understand the lifetime value of the customer. What does it mean? If the patient has visited you once spent a certain amount of money and will no longer come to you, this is very bad. Usually, if you have done well, then customers will periodically use your services. It is important to consider not how much money the patient is brought to you for your first visit and how much it will bring you a perspective of 2-3 years of fruitful work with him. If you earn per person for two years net profit of $ 1000, then at the initial stage, you can attach it to attract and $ 40, and $ 60 and $ 100, because in 3 years this money "will pay off." Yes, now you are going to work in a zero, but then the revenue will come.

If you initially plan to work with the system to make money, it won't work. The main purpose of this offer is to attract the incoming flow, rather than increasing income. Thus, you need to gather people contacts and the right to work with them. If you come to zero - this is normal. After all, when people come in and use the service for this alleged discount, in some cases they do, and other procedures in your clinic. If properly work with them, then they will bring you profit.

There are several similar sites in your town. Before you start the action on any of them, phoned with the companies to find out what a customer base for the distribution of information they have (if less than 1,000 people, the response to your campaign will be small). Consider action on what types of services you can provide a discount of 50%.

Keep in mind the following. First this offer is limited in time. Secondly, you should also limit the validity period of the coupon (say, 3 weeks). Thirdly, agree with the administration of the site to all coupons buyers warned about expiration of your coupons, so people have time to use them.

In the next article: Dental Marketing: Invite your new patient to visit you again